Details

The Digital Frontier

How Consumer Companies Can Create Massive Value Through Digital Transformation
1. Aufl.

von: Ajay Sohoni
22,99 €
Verlag:	Wiley
Format:	EPUB
Veröffentl.:	04.05.2021
ISBN/EAN:	9781119803263
Sprache:	englisch
Anzahl Seiten:	288

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Beschreibungen

Titelbeschreibung

Discover how to move forward with your own company’s digital transformation with this accessible new resource from a global leader in his field In The Digital Frontier, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference for corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise. From marketing to commercial, supply chain, and finance, the book offers actionable insights in an accessible format, full of anecdotes, humor, and case examples. You’ll learn which areas to focus on and which not to worry about as you craft your own custom transformation journey. In the book, you’ll also find: <ul> <li>A demystification of the startup world for executives and an explanation of why unicorns exist (and so often ultimately fail)</li> <li>A detailed description of the digital transformation gripping companies across a variety of industries in functional areas including advertising, engagement, commerce, product development, manufacturing, and corporate functions</li> <li>A simplified 4-stage framework for companies to start from scratch and build valuable use cases</li> </ul> Perfect for executives in consumer-facing companies, corporate managers and leaders, business unit heads and management teams, The Digital Frontier is also an indispensable guide for digital non-natives trying to make sense of, and keep up with, the rapidly changing world around them.

Inhaltsverzeichnis

Why I wrote this book and why you should read it 3 CHAPTER 1 – Setting the Context 8 Let There Be Value Creation 8 The Technology That Powers It 27 The Key Consumer Trends of The Next Decade 47 Stepping Back Before Diving In 72 CHAPTER 2 - How Companies Reach Consumers 80 Future of out of home media 82 Future of TV advertising 89 A new kind of personal device 97 A new way of building Ad creatives 105 CHAPTER 3 - How Companies Engage with Consumers 114 Harnessing your consumer base 116 The future of loyalty programs 124 Providing additional value through digital products 132 Engaging through the intangibles 139 CHAPTER 4 - How Consumers Transact 149 The future of at home eCommerce 151 The future of on the go commerce 160 The future of Browse purchases 168 The future of consultation 176 CHAPTER 5 - How Companies Create Products and Brands 184 The future of consumer research 186 Future of personalization 194 Continued relevance of brands 202 The future localized franchise 210 CHAPTER 6 - How Companies Manufacture and Distribute Products 218 The factory of the future 220 Future logistics 228 Digitization of the route to market 236 The circular economy of the future 244 CHAPTER 7 - How Companies Work Together 252 The future of finance 255 The future of employment 265 The future of leadership 273 The future of government 281 CHAPTER 8 - Making the Transformation Happen 287 The 33 framework – 9 steps to build and execute a digital transformation 289 EPIC 1 – IMAGINE your digital future 292 EPIC 2 – BUILD your transformation unit 301 EPIC 3 – OPERATE the digital transformation 309 Epilogue 319

Autorenportrait

AJAY SOHONI is Vice President of Strategy for the ASEAN and South Pacific Operating Unit at The Coca-Cola Company. He was formerly ASEAN Digital Director for Coke. He was also Executive Vice President at e-Commerce company Lazada before it was sold to Alibaba. Prior to that, Ajay was an Associate Principal at McKinsey and Co.

Back cover copy

Learn how to take immediate action in digital transformation—or get left behind“The Digital Frontier offers business leaders a comprehensive and engaging introduction to the key components of Digital Transformation and skilfully addresses the key challenge faced by many business leaders—how to harness technology to execute a digital transformation that fundamentally changes existing practices whilst creating lasting value for the business.” —Iain McLaughlin, Vice President of Commercial Product Supply, The Coca Cola Company“The digital revolution we are part of can be unsettling and the speed and scope of change is unprecedented. The book provides a holistic and yet an easy-to-follow approach on how companies, ecosystem players and entrepreneurs can think through different ‘frontiers’ of value creation through digital enablement of their businesses. The book is a must-read for executives seeking a pragmatic answer to why and, more importantly, how to launch successful and value accretive digital transformations.” —Rohit Razdan, Senior Partner, McKinsey & Company“With so much various byte-sized (pun intended) business content one is exposed to through various platforms, I can’t remember the last time I read a book end to end. The Digital Frontier is engaging, humorous and thought-provoking in more than one way. Ajay peels the onion for you—starting from the imbalance we juggle today between great leadership, responsible citizenship and inexplainable valuations that make me wonder what I learnt during my company valuation class at MBA; a future back view to technology and consumer trends over the next decade and a simple 3^3 model that will tell you how to navigate the digital transformation in your company keeping it simple and tied to consumer value.” —Praneeth Yendamuri, Partner, Bain & Company“Regardless of your familiarity with digital and your sector, Ajay has created a one-stop, easy to digest and light-hearted read that will help you get up to speed and spark new ideas. Enjoy this book as you craft your own path through the dynamic world of digital transformation.” —Eun Joo Jeon, Director, Strategic support, Johnson and Johnson Medical Devices APAC“I have known and worked with Ajay for more than a decade. His experience and knowledge of agile digital transformation is second to none. If you want practical tips as well as big picture, I highly recommend his book.” —Pierre Poignant, Co-founder and CEO, Branded; former Co-founder and CEO, Lazada

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