Details
Starting a Business All-in-One For Dummies
3. Aufl.
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23,99 € |
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| Verlag: | Wiley |
| Format: | |
| Veröffentl.: | 02.03.2022 |
| ISBN/EAN: | 9781119868576 |
| Sprache: | englisch |
| Anzahl Seiten: | 656 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
<b>All the essential information in one place</b> <p><i>Starting a Business All-in-One For Dummies, 3rd Edition</i> is a treasure trove of useful information for new and would-be business owners. With content compiled from over ten best-selling For Dummies books, this guide will help with every part of starting your own business—from legal considerations to business plans, bookkeeping, and beyond. Whether you want to open a franchise, turn your crafting hobby into a money-maker, or kick off the next megahit startup, everything you need can be found inside this easy-to-use guide. This book covers the foundations of accounting, marketing, hiring, and achieving success in the first year of business in any industry. You'll find toolkits for doing all the paperwork, plus expert tips for how to make it work, even when the going is rough. <ul> <li>Access six books in one, covering the whole process of starting and running a new business</li> <li>Learn how to easily jump the hurdles that many new business owners face</li> <li>Tackle taxes, determine the best business model for you, and create a solid plan</li> <li>Keep the engine running with marketing tips, accounting ideas, and the basics on how to be a manager</li> </ul> <p>This book is perfect for any new or veteran entrepreneur looking to build a business from the ground up.
<p>Introduction 1</p> <p><b>Book 1: Moving from Idea to Reality 5</b></p> <p>Chapter 1: Your Business in Context 7</p> <p>Chapter 2: Refining and Defining Your Business Idea 27</p> <p>Chapter 3: Creating a Business Model 45</p> <p>Chapter 4: Finding Your Target Market 63</p> <p>Chapter 5: Considering a Franchise 79</p> <p><b>Book 2: Planning for Your Business 101</b></p> <p>Chapter 1: Writing a Business Plan 103</p> <p>Chapter 2: Finding the Funding 115</p> <p>Chapter 3: Setting Your Franchise’s Wheels in Motion 135</p> <p>Chapter 4: Starting a Home-Based Business 167</p> <p>Chapter 5: Creating an Online Presence for Your Business 193</p> <p>Chapter 6: Starting with the Right Legal Structure 215</p> <p><b>Book 3: Handling Your Finances 229</b></p> <p>Chapter 1: Setting Up the Books 231</p> <p>Chapter 2: Reporting Profit or Loss in the Income Statement 257</p> <p>Chapter 3: Reporting Financial Condition in the Balance Sheet 281</p> <p>Chapter 4: Reporting Cash Sources and Uses in the Statement of Cash Flows 305</p> <p>Chapter 5: Controlling Costs and Budgeting 327</p> <p>Chapter 6: Satisfying the Tax Man 363</p> <p><b>Book 4: Managing Your Business 381</b></p> <p>Chapter 1: Tackling the Hiring Process 383</p> <p>Chapter 2: Setting Goals 401</p> <p>Chapter 3: Embracing Corporate Social Responsibility 415</p> <p>Chapter 4: Managing with Technology 425</p> <p>Chapter 5: Delegating to Get Things Done 433</p> <p><b>Book 5: Marketing and Promotion 445</b></p> <p>Chapter 1: Optimizing Your Marketing Program 447</p> <p>Chapter 2: Laying a Foundation for Growth 465</p> <p>Chapter 3: Taking Stock of Your Business Image 485</p> <p>Chapter 4: Forging Your Brand 499</p> <p>Chapter 5: Creating Marketing Communications That Work 515</p> <p>Chapter 6: Social Marketing: Facebook, Twitter, Instagram, LinkedIn, and Pinterest 533</p> <p><b>Book 6: Staying in Business 545</b></p> <p>Chapter 1: Developing Employees through Coaching and Mentoring 547</p> <p>Chapter 2: Keeping Your Customers Loyal 563</p> <p>Chapter 3: Cultivating a Growing Business 575</p> <p>Index 593</p>
<p><b>Eric Tyson, MBA,</b> has been a personal finance writer, lecturer, and counselor for the past 25+ years. He is the author or coauthor of numerous For Dummies bestsellers on personal finance, investing, and home buying.</p> <p><b>Bob Nelson, PhD,</b> is considered one of the world’s leading experts on employee engagement, recognition, and rewards. He is president of Nelson Motivation, Inc., a management training and consulting company that helps organizations improve their administration practices, programs, and systems.
<p><b>Show them who’s boss — the easy way</b></p> <p>You don’t have to be a wunderkind like Bill Gates or Mark Zuckerberg to start a successful business. With this new edition of <i>Starting A Business All-in-One For Dummies,</i> anyone can create a solid business plan, set the wheels in motion, and start making money. Work through the process of being a business owner with this complete resource: fine-tune your idea, scrape together the funding to get started, plan (and stick) to your budget, and keep moving forward with top-notch management and marketing. Dreaming of the entrepreneurial life? This handy guide will show you how it’s done, all in plain English. <p><b>6 Books Inside… <ul><li>Moving from idea to reality</li> <li>Planning for the short and long term</li> <li>Handling your finances</li> <li>Managing your business</li> <li>Marketing and promoting your new venture</li> <li>Staying in business</b></li></ul>
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