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<p>Foreword ix</p> <p>Introduction: The Conflagration 1</p> <p><b>PART I The Burning House 7</b></p> <p>Chapter 1 Forgotten Towns 9</p> <p>Chapter 2 Forgotten People 20</p> <p>Chapter 3 Adapt Today, Thrive Tomorrow 39</p> <p><b>PART II The Conscientious Executive 53</b></p> <p>Chapter 4 Move Beyond Comfort 55</p> <p>Chapter 5 Good Habits and the Price of Renewal 67</p> <p>Chapter 6 Dig Deep for Inspiration 81</p> <p>Chapter 7 Value the Invisible 97</p> <p>Chapter 8 Attenborough's Lesson 107</p> <p>Chapter 9 Buckner's Law 122</p> <p><b>PART III Level Up the Leadership Power Curve 137</b></p> <p>Chapter 10 Move 1: Dynamic Omnidirectional Relationship Investment 139</p> <p>Chapter 11 Move 2: Human Capital Investment 158</p> <p>Chapter 12 Move 3: Habitat Discordance 178</p> <p>Chapter 13 Move 4: The Maximization Default 188</p> <p>Chapter 14 Move 5: A Reliable Brand 198</p> <p>Chapter 15 Virtuous Cycles 208</p> <p>Notes 219</p> <p>Acknowledgments 231</p> <p>About the Author 233</p> <p>Index 235</p>

<p><b>ANDREW C.M. COOPER</b> is a Fortune 500 executive, attorney, inventor, lecturer, writer, and board director. He is the Associate General Counsel for strategic transactions and mergers and acquisitions at Meta Platforms, Inc. He also serves on the boards of seven professional and charitable organizations.

<p><b>Praise for THE ETHICAL IMPERATIVE</b></p> <p>“Genuine leadership in any enterprise—military or civilian, public or private—will always be centered on people: answering their needs and providing them the tools to accomplish their tasks, thrive, and grow . . . It’s an excellent read anchored by the indispensable understanding that compassion is not the absence of strength, but its apex.”<br /><b>—A.J. Harrison,</b> Retired U.S. Army Judge Advocate, Author of <i>Old Scores</i></p> <p>“This powerful book reminds current and future leaders that the ethical option—not profit—should be the first and primary consideration. To have a brighter future for our society and posterity, leaders in the business community must redevelop their conscience, lead with a strong understanding of morality, and acknowledge the impacts their decisions have on society. Andrew’s work helps fly us to a future we can all be proud of.” <br /><b>—Dr. James H. Stephenson, III, </b>Board Member and Research Scientist</p> <p>“Told in a unique, compelling, and thought-provoking manner, Andrew Cooper harnesses his corporate leadership and homespun wisdom to practical tools that will enhance readers’ ability to make wise, people-centered decisions.”<br /><b>—Richard Fowler,</b> Fox News Contributor</p> <p>“The conscientious leader must be guided by clear and unwavering goals and objectives. Andrew has shown us a correct model of what tomorrow’s successful leaders must bring to their duties in order to be an inspirational leader that not only gets maximum effort from the teams they lead, but to give maximum effort in leading their team.”<br /><b>—Honorable Jon Gray,</b> Retired Judge, 16th Judicial Circuit of Missouri</p> <p>“<i>The Ethical Imperative </i>is a must-read for any individual who yearns to make this world a better place for everyone. Andrew’s call for the development of conscientious leaders who have the courage to focus on positions that are morally right and not simply profit-driven is exactly what we need as we move into the future.”<br /><b>—John Murphy,</b> Former Chair of Shook, Hardy & Bacon LLP</p>

<p>“Genuine leadership in any enterprise—military or civilian, public or private—will always be centered on people: answering their needs and providing them the tools to accomplish their tasks, thrive, and grow.  <i>The Ethical Imperative</i> eloquently frames these timeless qualities of leadership for a rising generation inheriting a complex and rapidly changing world. It's an excellent read anchored by the indispensable understanding that compassion is not the absence of strength, but its apex.”<br />—<b>A.J. Harrison</b>, Retired U.S. Army Judge Advocate, Author of <i>Old Scores</i></p> <p>“This powerful book reminds current and future leaders that the ethical option—not profit—should be the first and primary consideration. To have a brighter future for our society and posterity, leaders in the business community must redevelop their conscience, lead with a strong understanding of morality, and acknowledge the impacts their decisions have on society. Andrew’s work helps fly us to a future we can all be proud of.”<br />—<b>Dr. James Stephenson,</b> Aviation Research Scientist and STEM Educator</p> <p>"Whether you are a c-suite executive, non-profit leader, entrepreneur, or a concerned citizen, <i>The Ethical Imperative </i>is a must-read if you care about centering the lived experiences of those around you. Told in a unique, compelling, and thought-provoking manner, Andrew Cooper harnesses his corporate leadership and homespun wisdom to practical tools that will enhance readers' ability to make wise, people-centered decisions." <br />—<b>Richard Fowler</b>, Fox News Contributor </p> <p>"Andrew Cooper has given us a view into what will be required of effective leaders that are committed to authentic servant leadership and concern for the teams they lead. The conscientious leader must be guided by clear and unwavering goals and objectives. Andrew has shown us a correct model of what tomorrow's successful leaders must bring to their duties in order to be an inspirational leader that not only gets maximum effort from the teams they lead, but to give maximum effort in leading their team."<br />—<b>Honorable Jon Gray</b>, Retired Judge, 16th Judicial Circuit of Missouri</p> <p> “<i>The Ethical Imperative</i> is a must-read for any individual who yearns to make this world a better place for everyone. Andrew’s call for the development of conscientious leaders who have the courage to focus on positions that are morally right and not simply profit-driven is exactly what we need as we move into the future."<br />—<b>John Murphy,</b> Former Chair of Shook, Hardy & Bacon LLP</p> <p>“Increasingly, younger generations condemn corporations when they speak of them at all. Andy speaks to these generations, but even more powerfully to today’s business leaders. <i>The Ethical Imperative </i>introduces ‘the conscientious executive,’ the leader who stewards her community and its dreams while minding her company’s bottom line. There is no preaching here—only stories, good ones. When business can answer accusations of ‘greed’ with a track record of compassion, we will have gotten somewhere." <br />—<b>Bill Sampson</b>, Author of <i>Wheat Fields</i></p>

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