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<i>Foreword – Stephanie Mehta xxvii</i> <p><i>Introduction xxix</i></p> <p>1 What Is an Activist CEO? 1</p> <p>2 Why We All Need to Be Activist CEOs 29</p> <p>3 Finding My Inner Activist CEO 47</p> <p>4 Fill Up Your “S” Cup 71</p> <p>5 Addressing Behaviour Not Belief 81</p> <p>6 Breathe in Courage, Breathe Out Fear 93</p> <p>7 Go Blaze a Trail of Your Own 107</p> <p>8 The Three Steves 125</p> <p>9 Where Are You Really From? 135</p> <p>10 A Billion Strong 159</p> <p>11 Winning Hearts and Minds 179</p> <p>12 The Toughest Job of All 195</p> <p>13 Love Is Love 211</p> <p>14 Age Is But a Number 223</p> <p>15 Getting the Full Picture 235</p> <p><i>Conclusion 251</i></p> <p><i>Index 269</i></p>

<p><b>LEILA MCKENZIE-DELIS</b> is the founder of DIAL Global, a global community of diverse, inclusive, and aspirational leaders. She also launched the DIAL Global Diversity Review, a comprehensive report studying how the largest employers in the UK and US are prioritising their efforts in ten areas of workplace diversity, equity, and inclusion.</p>

<p><b>Praise for <i>The CEO Activist</i></b></p> <p>'Leila's expertise and personal experience combined with her fantastic storytelling makes this a very interesting read. As well as reflecting on the positive social change it drives, she makes clear the correlation between equity and commercial success. In short, how can an organisation possibly reach its potential if it doesn't reflect the world we live in? Imagine the perspectives and insights that are lost when the majority of an organisation have the same narrow lived experience. The issues addressed in Leila's book are very relevant and I have enjoyed reading her work.'<BR><b>—Stefano Domenicali,</b> President and CEO of Formula 1® <p>'This is a must-read not only for every CEO but for every leader who is committed to truly creating and nurturing a diverse work environment.'<BR><b>—Tami Erwin,</b> Former EVP and CEO, Verizon; Board Director, John Deere, F5, Xerox, York Space Systems and Skylo; and an Operating Partner for Digital Gravity <p>'The social juice is definitely worth the squeeze!'<BR><b>—Steve Murrells CBE,</b> Group Chief Executive Officer, Hilton Food Group Plc, Non-Executive Director, Noble Foods Ltd. <p>'This book is a testament to why we should all be CEO Activists and play our part to drive greater social outcomes across the board.'<BR><b>—Adrian Mardell,</b> Chief Executive Officer, JLR (formerly Jaguar Land Rover) <p>'<i>The CEO Activist</i> uses Leila's personal story and experience to create a powerful template for future leaders.'<BR><b>—Aki Hussain,</b> Group CEO, HISCOX and Non-Executive Director, Visa Europe <p>'<i>The CEO Activist</i> is not just a book—it's a manifesto for change.'<BR><b>—Eric Mosley,</b> Founder and CEO, Workhuman <p>'Leila's book is a must-read for every leader who seeks to drive scalable impact on diversity, equity, and inclusion interpersonally and institutionally...'<BR><b>—Lauren von Stackelberg,</b> Chief Diversity & Inclusion Officer and Global Head of Wellbeing, The LEGO Group <p>'With her drive and enthusiasm and breadth of knowledge, Leila set out to transform how CEOs work together.'<BR><b>—Steve Rowe,</b> Former Chief Executive Officer, Marks & Spencer Group Plc <p>'This book is a 'must-read' for EVERY business leader—not just CEOs or aspiring CEOs.'<BR><b>—Sanjiv Gossain,</b> GM and Head of EMEA, Verizon Business <p>'Diversity, equity and inclusion are critical for businesses to reflect their colleague and customer base, and to succeed in the modern world.'<BR><b>—Shirine Khoury-Haq,</b> Group CEO, Co-op

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