Details
Marketing Blunders: Cases & Lessons for Managers
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4,49 € |
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| Verlag: | Partridge Publishing Singapore |
| Format: | EPUB |
| Veröffentl.: | 21.12.2020 |
| ISBN/EAN: | 9781543761801 |
| Sprache: | englisch |
| Anzahl Seiten: | 108 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.
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