Details

Highly Effective Marketing Analytics


Highly Effective Marketing Analytics

A Practical Guide to Improving Marketing ROI with Analytics
ISSN

von: Mu Hu

19,99 €

Verlag: Business Expert Press
Format: EPUB
Veröffentl.: 23.12.2019
ISBN/EAN: 9781951527099
Sprache: englisch
Anzahl Seiten: 242

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<b><i>Highly Effective Marketing Analytics</i> infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.</b>
<p>The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. <i>Highly Effective Marketing Analytics</i> is a highly practical and pragmatic how-to book.</p>
<p>The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today’s highly competitive omnichannel environment.</p>

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