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<p>Chapter 1: Promoting Environmentally Friendly Behaviours in Emerging Markets: An Urgent Need (Nguyen).- Chapter 2: The Green Consumers in Emerging Markets: Who are They? (Yadav).- Chapter 3: Green Food Consumption in China (Dang).- Chapter 4: Key Determinants of Green Purchase Behaviour in Vietnam (Vo-Thanh).- Chapter 5: Sustainability in Adventure Tourism: Lessons from Nepal (Saleem).- Chapter 6: Predicting Household Recycling Behaviour in an Emerging Market Economy (Marimuthu).- Chapter 7: Water Conservation Practices: The Roles of Personal Characteristics and Socio-economic Factors (Le).- Chapter 8: A Comprehensive Model of Energy Saving Behaviours (Lobo).- Chapter 9: Dealing with Environmental Problems on Social Media Platforms (Huy).- Chapter 10: &nbsp;Eco-friendly Export Business Strategies Adopted by Seafood Processing Firms (Do).- Chapter 11: Market Orientation and Sustainability of SMEs in the Food Industry in Indonesia (Nanere).- Chapter 12: CSR Practices of Textile Firms:Empirical Evidence from an Asian Emerging Market (Phan).- Chapter 13: Entrepreneurship for Sustainable Development (Jayaratne).- Chapter 14: Sustainability Strategies for Urban Mass Transit – Case of Pakistan (Yaseen).- Chapter 15: Environmentally Sustainable Behaviours: Strategies and Policies for Mitigating Barriers in Emerging Markets (Nguyen).</p>

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<div><p>Ninh Nguyen is a Senior Lecturer in the Asia Pacific College of Business and Law at Charles Darwin University, Australia. He is also a senior researcher of the Centre of Science and Technology Research and Development, Thuongmai University, Vietnam. His research focuses on promoting social and environmental sustainability within consumer and organisational contexts. His most recent work investigates consumer pro-environmental behaviour, food consumption, green hotel practices, corporate social responsibility and environmental strategies. His research has received funding from several universities and organisations in Australia and Vietnam. Ninh has published 50+ research papers in reputable marketing, hospitality, and tourism journals. He currently serves as an Associate Editor for the Journal of Consumer Behaviour and the Journal of Strategic Marketing.</p>

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Associate Professor Hoang Viet Nguyen is Vice President of Thuongmai University, Vietnam. He is currentlyleading the Business Sustainability Research Group hosted by the university. His broad research areas include consumer behaviour and strategic management. Viet has published his work in several well-known journals such as International Journal of Bank Marketing, Leisure Studies, British Food Journal, Publishing Research Quarterly and Social Responsibility Journal, among others. He has also obtained several research grants at the ministry, provincial and national levels.<p></p>

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Professor Clare D’Souza has a multidisciplinary background that involves environmental economics, commerce, to marketing and law; she has several years of practical experience in sustainability development. Prior to joining academia, she has held different positions at executive levels with international companies. Her research focuses on problem solving and decision-making processes within consumer and organisational contexts. Apart from obtaining several research grants, she has appointments with international research centres to work on multidisciplinary related projects. She has published in reputable journals, for example, Journal of Business Research, Journal of Business Ethics, Journal of Cleaner Production, Food Quality and Preference, International Journal of Consumer Studies, European Journal of Marketing, Journal of Retailing and Consumer Services. She has won the National Award for curriculum development in education and has also acquired the Deans/La Trobe University and Faculty awards for curriculum design.<p></p>

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Carolyn is a Professor in Marketing at Cardiff Business School where she teaches marketing with a focus on ethical, environmental and social issues. She is currently the BSc Business Management Programme Director and a Cardiff Business School Public Value Engagement Fellow. She is also Cardiff Business Schools Academic Director of Estates, a role which to date has successfully implemented sustainability and circular economy into all of the Business Schools space development and refurbishment projects. She has published in Journal of Business Research, Marketing Letters, European Journal of Marketing and Journal of Advertising, among others and published an edited collection of ethical and social marketing contributions. Carolyn is the long-standing Editor in-Chief of the Journal of Strategic Marketing where she strives to support publications from established academics, and to encourage early career academics to develop their work from conception to publication. Her current research interests focus on marketing’s contribution to society and the community; public value engagement in circular economy and branding and brand engagement. Her research is collaborative and has an impact on small businesses, policymakers and society engaging in dialogue to improve society and the environment.<p></p><br></div>

Increasing evidence of environmental deterioration in emerging markets, climate change, and consequences of environmental waste have compelled not only businesses but also consumers to reduce the environmental burden, mitigate waste and preserve resources for future generations. What actions, strategies, practices, and policies can be developed to sustain environmental sustainability in emerging markets? This book brings together fresh insights, ideas, and new research directions.<p></p>

This book consists of eleven chapters which examine environmental sustainability from consumer, organisation and policy perspectives. These chapters are contributed by emerging and eminent authors from different regions of the world including Asia, Australia, Europe, North America, and South America. This book provides an insightful and valuable compendium for sustainability researchers, businesses, educators, and policymakers, and readers concerned about socio-environmental issues and sustainable development. The book provides policymakers and businesses with information to assist the development of policies, strategies, and programs which will develop and encourage environmentally sustainable behaviours and practices in emerging markets and the wider global community<p></p><p></p>

Examines environmentally sustainable actions from both the consumer and business perspective Offers fresh insights into pro-environmental behaviour and strategies in emerging markets Presents policy implications for sustainable production and consumption