Details

Design: A Business Case


Design: A Business Case

Thinking, Leading, and Managing by Design
ISSN

von: Brigitte Borja de Mozota, Steinar Valade-Amland

19,99 €

Verlag: Business Expert Press
Format: EPUB
Veröffentl.: 24.08.2020
ISBN/EAN: 9781952538278
Sprache: englisch
Anzahl Seiten: 194

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<b><i>Design: A Business Case</i> challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills–to bridge mind and matter, image and identity</b>.
<p>Design thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by the organization. Design management is a rigorous and strategically anchored mechanism to capitalize on the investment in design as intellectual capital. And design – as we’ve always known it – is the skills, methods and creative capabilities needed to embody ideas and direction. Design thinking inspires, design management enables, design embodies.</p>
<p> This book aims to build the bridges needed to reconcile the three, and to encourage organizational and professional environments in which their combined forces can thrive and reverberate.</p>

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