Details
Consumer Behavior Theories
Convergence of Divergent Perspectives with Applications to Marketing and Management
14,99 € |
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Verlag: | Business Expert Press |
Format: | EPUB |
Veröffentl.: | 25.02.2018 |
ISBN/EAN: | 9781947441156 |
Sprache: | englisch |
Anzahl Seiten: | 196 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.