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Advances in Digital Marketing and eCommerce


Advances in Digital Marketing and eCommerce

Second International Conference, 2021
Springer Proceedings in Business and Economics

von: Francisco J. Martínez-López, David López López

149,79 €

Verlag: Springer
Format: PDF
Veröffentl.: 26.05.2021
ISBN/EAN: 9783030765200
Sprache: englisch

Dieses eBook enthält ein Wasserzeichen.

Beschreibungen

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain. David López López is a Professor, and the Academic Coordinator, co-founder and strategy director of FHIOS Smart Knowledge program at the International University of La Rioja in Spain.

Features latest research on social commerce and social media strategies
Includes articles studying psychological and behavioral factors
Provides latest insights on developing business models for the digital landscape

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